The Kitchen Table Entrepreneur

Ideas for starting a business

About this Site

Welcome to the online version of "The Kitchen Table Entrepreneur". On this site, you can read the full text of "The Kitchen Table Entrepreneur". This book provides valuable advice on the intial stages of starting a business, covering issues such as conducting market research and writing a business plan, as well as self-motivation. You can also sign up for our newsletter, or download the PDF version of the ebook from the online store.

About the Author

Paul Power started his own gardening business when he left the Civil Service to turn the hobby he loved into his profession. His business is now a huge success, far exceeding his initial expectations, visit his website www.oceanlandscapes.co.uk for more background. Paul is author of Starting Your Own Gardening Business and is based near Brighton.

Chapter List

Preface
How To Turn Any Hobby Into A Business What Is Kitchen Table Entrepreneurship?; What Makes Kitchen Table Entrepreneurs Different?; Start Your Business Around Something You Love; Develop Self-Motivation And Reliance; Look For The Opportunity In Everything; Setting Written Goals; Never Take Rejec
Getting Great Ideas Where To Get Great Ideas; Keeping A Notebook; Evaluating Your Ideas; Your Resources; Your Lifestyle; Feasibility; Hobby Business Ideas; The Best Place To Start From; Introducing You To Your Most Important Client; Summary;
What’s Involved In Starting Your Business Deciding On A Name For Your Business; Opening A Business Bank Account; Creating A Business Identity; Your Insurance Company; Local Authority; Where To Base Your Business; Complying With The Law; Health And Safety; Data Protection Act; Summary;
Research: The Doorway To Success Why Businesses Fail; Researching Your Idea; Market Research; The Cost Of Starting A Business; Who Is Going To Finance Your New Venture?; Dealing With Slow And Non-Payers; Writing A Winning Business Plan; Summary;
Sales: The Beating Heart Of Your Business Selling – There Really Is Nothing To Fear; You Don’t Have To Be A Sales Expert To Sell; The Three Golden Rules For Selling Anything To Anyone; Overcoming Objections; Closing Techniques; Master The Three Ps Of Selling; Five Ways To Turbo-Boost Your Sales; S
The Essentials Of Shoestring Marketing Why Is Marketing So Important?; Learning From Larger Businesses; Why Advertising Doesn’t Work; Ten Ways To Market Your Business With A Small Budget; Press Releases; Sponsorship; Media Stunts; Making More Use Of Your Business Cards; Local Networking Groups;
Deciding Where To Sell From Be Exposed To Your Target Market; Be Affordable; Allow A Degree Of Flexibility; Be Secure And Safe; Choosing Where To Sell Your Goods; Summary;
Your Business On The World Wide Web Creating A Website For Your Business; Marketing Your Website; Staying Ahead Of The Competition; How Much Time Do You Spend On Your Website?; Ebay; Summary;
The Mechanics Of Starting Your Business Deciding On A Trading Identity; Registering For Vat;